Many companies make the mistake of spamming their potential customers. This can be by excessive posts to their followers or private messages. Your product should speak on its own to obtain customers. Regular postings, and informing your followers of new and existing products are okay, but going overboard will push potential customers away. Think about your own experiences, people do not like to be spammed.
Many businesses have built great social media profiles, and have attracted a lot of followers. But they make the mistake of doing one sided social media work, that is to say, they ignore customers. Social media is a two way street, this is a way to communicate directly with customers. This can be customers who are happy or unhappy with your product, or it can even be potential customers. It is important for other people to see that you treat everyone well.
You should nurture your social media accounts, and help build them slowly. This should include buttons on your website that can allow people to share with their friends on their favorite social media outlet. This will lead to people adding you on their own and gaining a large following over time.
It is one thing to gain a lot of followers and set up a great page, but it must be updated often. Regular postings will keep your site followers from leaving, and it will help drive traffic. The posts can be simple, and do not have to be promotional, but keep them consistent, even once a week should do.
It is very important to track social media traffic to your site. This can be done with a couple of different sites, where you input tracking code. This can help you determine what posts and promotions are working and which ones are not working. Tracking website traffic and conversions from social media will help you run your marketing campaign much more efficiently.
Social media is a great way to drive website traffic, if done right, conversions can be very high. Not only can conversions be high, but it is a cheap way to gain traffic, and the potential to go viral is always there. Having a solid product, and not overdoing social media will really help you on your way of gaining a lot of website traffic. A solid social media presence can also help with SEO, it is thought that the algorithms for the major search engines take this into account. By setting up social media and updating often, you will certainly be well ahead of the competition.
Thanks to Raine Tyler, a Contributing Editor This Month:
Raine Tyler writes about social media, e-commerce & more at http://lifeinsurancequotes.org.